SZA
POP-UP & CONCERT
THE BRIEFFOREST COLARD TEAMED UP WITH RCA RECORDS TO BRING THE ULTIMATE VIBES TO SZA’S IMMERSIVE POP-UP EVENT AND HER LONDON TOUR DATES! OUR MISSION: GET TOP INFLUENCERS TO ATTEND, CREATE AMAZING CONTENT, AND HYPE UP THE TOUR AND SZA’S NEW ALBUM LIKE NEVER BEFORE.
SERVICES
TALENT SOURCING
GIFTING
CONTENT CREATION
GUESTLIST MANAGEMENT
SZA POP
CREATOR MARTETING
TALENT SOURCING
WHEN RCA RECORDS CALLED, WE ANSWERED WITH A SQUAD OF INFLUENCERS READY TO LIGHT UP SZA’S EVENTS! WE HANDPICKED A VIBRANT MIX OF TALENT, INCLUDING THE EVER-ENERGETIC JOE BAGGS, REY STYLES, LOUAIRA, AND MORE. THESE INFLUENCERS WERE ALL ABOUT BRINGING THE EXCITEMENT AND SHOWING OFF THE BEST OF SZA’S IMMERSIVE POP-UP AND HER EPIC LONDON TOUR.
AT THE POP-UP EVENT, OUR INFLUENCERS WERE TREATED TO EXCLUSIVE GIFT BAGS PACKED WITH GOODIES, WHICH THEY COULDN’T WAIT TO SHARE ON SOCIAL MEDIA. THIS ADDED ANOTHER LAYER OF EXCITEMENT AND GOT EVERYONE TALKING. THE POP-UP ITSELF WAS AN UNFORGETTABLE EXPERIENCE, WITH THE INFLUENCERS CAPTURING EVERY MOMENT AND EVEN MEETING SZA! THEN CAME THE LONDON TOUR DATES, WHERE OUR INFLUENCERS POSTED LIVE UPDATES AND EPIC HIGHLIGHTS FROM THE CONCERTS, KEEPING THE ENERGY HIGH AND THE FANS ENGAGED.
AND THE RESULTS? ABSOLUTELY AMAZING! WITH A COMBINED REACH OF 3.5 MILLION FROM OUR 15 INFLUENCERS, THE CAMPAIGN SAW A WHOPPING 66 POSTS ACROSS INSTAGRAM AND TIKTOK. THE BUZZ THEY CREATED HELPED DRIVE TICKET SALES AND ALBUM DOWNLOADS THROUGH THE ROOF, PROVING THAT WHEN IT COMES TO CREATING UNFORGETTABLE MOMENTS, FOREST COLARD AND OUR INFLUENCER SQUAD ARE UNBEATABLE!
