RED BULL
JUNEBERRY LAUNCH
THE BRIEFRED BULL TEAMED UP WITH FOREST COLARD TO CREATE EXCLUSIVE AND EXCITING MAILERS FOR THEIR NEW JUNEBERRY FLAVOUR LAUNCH. THESE CUSTOM COOLER BOXES WERE SENT TO TOP INFLUENCERS TO SPREAD THE BUZZ AND GET EVERYONE HYPED ABOUT THE FRESH NEW FLAVOUR.
SERVICES
TALENT SOURCING & VETTING
MAILER DESIGN
MAILER PACKING & DELIVERY
PRODUCT SOURCING
THE TALENT PROVIDED BY FOREST COLARD FOR THIS ACTIVATION INCLUDED SOME OF THE BIGGEST LIFESTYLE AND SPORTS CREATORS, SUCH AS NAT RUNS, LIRIAN SANTOS, HENRIE AND MOYO.
WHEN RED BULL CAME TO US, WE KNEW WE HAD TO CREATE SOMETHING TRULY UNIQUE TO MATCH THE ENERGY OF THEIR BRAND. WE DECIDED TO CRAFT CUSTOMISED DRINKS COOLER BOXES, EACH TAILORED FOR A SPECIFIC INFLUENCER. WE SELECTED INFLUENCERS LIKE NATALIE LONG AND LIRIAN SANTOS, WHO ARE DEEPLY ROOTED IN THE FITNESS COMMUNITY, ENSURING THE PROMOTION ALIGNED PERFECTLY WITH RED BULL'S IDENTITY.
OUR TEAM COLLABORATED CLOSELY TO DESIGN THE GRAPHICS, TEMPLATES, AND LAYOUT OF THE COOLER BOXES. EACH BOX WAS METICULOUSLY CURATED, FILLED WITH CANS OF THE NEW JUNEBERRY FLAVOUR AND OTHER HANDPICKED ITEMS RELEVANT TO EACH INFLUENCER. WE SOURCED THESE ITEMS OURSELVES, ENSURING THEY WERE ON-BRAND AND USEFUL FOR THE INFLUENCERS. WE KEPT RED BULL IN THE LOOP THROUGHOUT THE PROCESS, FINE-TUNING OUR SELECTIONS TO MAKE SURE EVERYTHING WAS JUST RIGHT.
ONCE THE COOLER BOXES WERE DESIGNED, BRANDED, AND PACKED, WE COORDINATED WITH A SHIPPING COMPANY TO ENSURE THEY ARRIVED SAFELY AND ON TIME. THE INFLUENCERS RECEIVED THEIR EXCLUSIVE MAILERS AND PROMPTLY SHARED THEIR EXCITEMENT ON THEIR INSTAGRAM STORIES, SHOWCASING THE COOLERS AND THE NEW JUNEBERRY FLAVOUR. THIS BUZZ-BUILDING STRATEGY LED UP PERFECTLY TO THE PRODUCT’S RELEASE, TARGETING THE IDEAL AUDIENCE AND CREATING SIGNIFICANT ANTICIPATION FOR RED BULL’S LATEST OFFERING.
