L’ORÉAL PARIS
COLOURS OF WORTH AMBASSADOR DINNER
THE BRIEFTO CELEBRATE INTERNATIONAL WOMEN'S DAY, L’OREAL PARIS WANTED TO PRODUCE A SOPHISTICATED AND ELEGANT DINNER THAT PROMOTED FEMALE EMPOWERMENT AND REFLECTED THEIR BRAND VALUES.
SERVICES
VENUE SOURCING
TABLE-SCAPING
MENU CREATION
PRODUCT STYLING
EVENT PROGRAMMING
SUPPLIER MANAGEMENT
FLORAL DISPLAYS
CONTENT PRODUCTION
A CINEMATIC EXPERIENCE, PERFECT FOR SHOWCASING THE LATEST L’OREAL PARIS CAMPAIGN. WE CHOSE THE GOTHAM CITY PRIVATE DINING SPACE IN PARK ROW, WITH STUNNING CANDLE AND FLOWER ARRANGEMENTS FOR A SOPHISTICATED, ON-BRAND DISPLAY.
THE GUESTS ENTERED INTO THE FIRST ROOM WHERE THEY WERE MET BY MULTIPLE DISPLAYS THAT WERE SPECIFICALLY CHOSEN TO HIGHLIGHT THE DIFFERENT COLOURS WITHIN L’OREAL PARIS’ NEW LIPSTICK RANGE, AND EACH OF THE CAMPAIGN AMBASSADORS.
THE GUESTS WERE THEN TAKEN THROUGH TO THE SECOND ROOM WHERE THEY WERE GREETED BY A UNIQUE TABLESCAPE; MINIMAL WITH LIGHT TOUCHES OF PINKS, AND OVERFLOWING WITH COLOURS OF WORTH FLORALS IN PILLAR VASES THAT REPRESENTED THE ELEGANCE OF L’OREAL PARIS. BEFORE THE DINNER COMMENCED, GUESTS WERE GUIDED THROUGH A CINEMATIC EXPERIENCE WHERE THEY WATCHED THE LATEST CAMPAIGN FOOTAGE THAT HIGHLIGHTED THE BEAUTY OF DIVERSITY.
TO BRING IT ALL TOGETHER, THE GUESTS RECEIVED A BESPOKE GIFT BAG FILLED WITH L’OREAL PARIS’ FIVE ICONS, A 1-OF-1 CANDLE FROM FEMALE-OWNED BUSINESS CAÏYU AND A NECKLACE FROM MONICA VINADER THAT REPRESENTS FEMALE EMPOWERMENT!
