FRIENDS OF PENHALIGON’S
DINNER PARTY
THE BRIEFFOREST COLARD WAS ASKED TO DESIGN THE GUESTLIST FOR THE “FRIENDS OF PENHALIGON’S” DINNER - AN INTIMATE EVENING THAT CELEBRATED THE LUXURY PERFUME BRAND’S EXTENSIVE RANGE OF FRAGRANCES. THE EVENT WAS A HUGE SUCCESS FOR BRINGING TOGETHER A DIVERSE GROUP OF TASTEMAKERS IN A CLASSIC LONDON VENUE, AND FOR INTRODUCING THE BRAND TO NEW AUDIENCES.
SERVICES
VENUE SOURCING
VENDOR MANAGEMENT
GUESTLIST MANAGEMENT
PRODUCT GIFTING
WE INVITED 12 INCREDIBLE CONTENT CREATORS FOR AN INTIMATE, SCENTED SOIRÈE. THE GUESTLIST INCLUDED EYAL BOOKER, EMILY BLACKWELL AND DJ MERCEDES BENSON.
BY PLUGGING INTO OUR DATABASE OF LUXURY CONTENT CREATORS AND TASTEMAKERS, WE CURATED A SHORT-LIST OF GUESTS WHO WE KNEW WOULD BE A GREAT FIT FOR THE BRAND. OUR GUESTS WERE BROUGHT TOGETHER FOR A DINNER IN THE ICONIC SPRING RESTAURANT AT SOMERSET HOUSE, A VENUE WHICH WE KNEW WOULD ALIGN WITH PENHALIGON’S REPUTATION FOR QUALITY AND ELEGANCE.
ALONG WITH THE EXQUISITE DINNER MENU, GUESTS WERE GIFTED A SET OF FRAGRANCES AND HOME CANDLES - WITH EACH SCENT INDIVIDUALLY SELECTED TO MATCH THEIR PROFILE. OUR GUESTS THEN SHARED THE CONTENT THAT THEY CAPTURED FROM THE NIGHT ON THEIR INSTAGRAM STORIES, SHOWCASING THE BRAND ACROSS THEIR PLATFORMS.
