HUGO NIGHTS
THE BRIEFTO RAISE AWARENESS AROUND THE NEW PARTNERSHIP BETWEEN HUGO AND STRAWBERRIES & CREEM FESTIVAL, FOREST COLARD WAS ASKED TO CURATE A GUESTLIST OF STYLISH VIP TALENT WHO COULD SERVE AS AMBASSADORS FOR THE COLLABORATION AT THE FIRST OF MANY PRIVATE PARTIES.
SERVICES
TALENT SOURCING
FITTING ORGANISATION
BRAND PARTNERSHIPS
GUESTLIST MANAGEMENT
FOREST COLARD INVITED A NUMBER OF THE MOST STYLISH, EXCITING AND RELEVANT INFLUENCERS TO THE EVENT, INCLUDING TOBI BROWN, ASH HOLME , RECORDING ARTIST MABEL AND MORE! EACH GUEST WAS DRESSED IN THE LATEST HUGO PIECES TO SHOWCASE THE BRAND’S STYLE.
OUR OBJECTIVE WAS TO FILL THE EVENT WITH TASTEMAKERS WHO COULD APPEAL TO BOTH HUGO’S AND STRAWBERRIES & CREEM FESTIVAL’S AUDIENCES, HIGHLIGHTING THE LINK BETWEEN FASHION AND MUSIC. AS SUCH, OUR TEAM STARTED BY CURATING A LIST OF VIP TALENT WHO WERE EACH KNOWN FOR EITHER THEIR PERSONAL STYLE OR THEIR INFLUENCE WITHIN THE URBAN MUSIC SCENE.
ONCE THE GUESTLIST WAS IN PLACE, WE WERE ALSO RESPONSIBLE FOR ORGANISING FITTINGS FOR THE TALENT WHO WERE DRESSED BY HUGO FOR THE EVENT.
BY WORKING WITH VIDEOGRAPHERS AND PHOTOGRAPHERS AT THE EVENT, WE WERE ABLE TO CAPTURE HIGH QUALITY CONTENT OF THE TALENT AND PERFORMERS, WHICH COULD THEN BE USED TO PROMOTE THE ‘HUGO X S&C’ PARTNERSHIP ACROSS ALL SOCIAL PLATFORMS. THE CONTENT SUCCESSFULLY CONVEYED BOTH HUGO'S BRAND IDENTITY AND THE VIBE OF THE STRAWBERRIES AND CREEM ARTIST LINE-UP, WHICH WOULD PROVE TO BE INVALUABLE FOR RAISING THE PROFILE OF THE FESTIVAL AMONGST GEN-Z AUDIENCES.
THE EVENT HAD AN OVERALL ENGAGEMENT OF 39.6M IMPRESSIONS ACROSS 78 INFLUENCERS/TALENT.
