BEYONCÉ
RENAISSANCE TOUR
THE BRIEFFOR RCA RECORDS UK, FOREST COLARD HAD THE PLEASURE OF CURATING A GUESTLIST OF TALENT TO ATTEND BEYONCÉ’S 2023 RENAISSANCE WORLD TOUR IN LONDON. THE INVITED TALENT CAPTURED CONTENT IN THE LEAD UP AND DURING THE INCREDIBLE SHOW, BUILDING HYPE AROUND THE REMAINING CONCERT DATES AND ALBUM ROLL-OUT.
SERVICES
TALENT SOURCING
GIFTING
CONTENT CREATION
GUESTLIST MANAGEMENT
IN OUR QUEST TO ELEVATE BEYONCÉ'S CONCERT EXPERIENCE, WE CAREFULLY SELECTED TALENT - SUCH AS MIMI THE MUSIC BLOGGER, PAUL FOREMAN, JAMES DUNCAN, FUHAD, AND OTHERS - KNOWN FOR THEIR WIDESPREAD POPULARITY AND ABILITY TO AUTHENTICALLY CAPTURE THE ESSENCE OF LIVE EVENTS ON SOCIAL MEDIA.
TO BUILD ANTICIPATION, WE CRAFTED EXCLUSIVE GIFT BAGS THAT NOT ONLY TEASED THE CONCERT BUT ALSO ENCOURAGED FOLLOWERS TO PURCHASE BEYONCÉ'S LATEST ALBUM. LEADING UP TO THE CONCERT, EACH TALENT SHARED THEIR EXCITEMENT AS THEY RECEIVED AND SHOWCASED THE CONTENTS OF THEIR GIFT BAGS, WHICH INCLUDED A PHYSICAL COPY OF BEYONCÉ’S RENAISSANCE ALBUM SERVING AS THEIR EXCLUSIVE INVITATION TO THE LIVE SHOW. ADDITIONALLY, AN INTIMATE PRE-CONCERT GATHERING HEIGHTENED THEIR ANTICIPATION FOR THE UPCOMING SHOW.
THROUGHOUT THE CONCERT, OUR TALENT ENJOYED VIP TREATMENT, IMMERSING THEMSELVES IN THE EXPERIENCE WHILE CAPTURING UNFORGETTABLE MOMENTS THROUGH INSTAGRAM STORIES, FEED-POSTS, AND TIKTOK VIDEOS. THEIR CAPTIVATING CONTENT REACHED AN IMPRESSIVE 4.2 MILLION FOLLOWERS, IGNITING EXCITEMENT AND ANTICIPATION FOR BEYONCÉ'S TOUR AMONG THEIR RESPECTIVE AUDIENCES.
BY LEVERAGING THEIR SOCIALS, WE TRANSFORMED BEYONCÉ'S CONCERT INTO AN IMMERSIVE AND UNFORGETTABLE EXPERIENCE THAT REVERBERATED ACROSS SOCIAL MEDIA PLATFORMS, LEAVING A LASTING IMPRESSION ON ALL WHO ENCOUNTERED IT.
