AVÈNE CLEANANCE
THE BRIEFFOREST COLARD WAS COMMISSIONED BY AVÈNE TO SPEARHEAD A TIKTOK CAMPAIGN PROMOTING THEIR LATEST SKINCARE LINE TAILORED FOR OILY AND ACNE-PRONE SKIN. AMONG THE LINEUP WAS THEIR STANDOUT PRODUCT - THE CLEANANCE COMEDOMED MOISTURISER. THE CAMPAIGN'S PRIMARY AIM WAS TO CREATIVELY STAND OUT AMIDST THE MYRIAD OF SKINCARE DISCOURSE ON TIKTOK
SERVICES
CONCEPT DEVELOPMENT
PAID SOCIAL
BRAND PARTNER MANAGEMENT
TALENT SOURCING & NEGOTIATION
FOREST COLARD CAREFULLY SELECTED A DIVERSE ARRAY OF INFLUENCERS, RANGING FROM MAKEUP ARTISTS TO DERMATOLOGISTS. WE ENSURED THAT THE INFLUENCERS ALIGNED WITH THE PRODUCT’S TARGET DEMOGRAPHIC OF 18-30-YEAR-OLDS AND AVÈNE’S ETHOS OF PROVIDING SAFER SKINCARE SOLUTIONS.
EACH INFLUENCER RECEIVED A THOUGHTFULLY PACKAGED PARCEL OF THE SKINCARE LINE, METICULOUSLY ASSEMBLED BY FOREST COLARD TO MIRROR AVÈNE’S CLEANANCE BRANDING.
JUMPING ON THE TRENDING TOPIC OF "SKINCARE ICKS" ON TIKTOK, FOREST COLARD DEVELOPED A CREATIVE CONCEPT THAT RESONATED DEEPLY WITH AUDIENCES. THROUGH THE RELATABLE LENS OF “ICK”' THE CHOSEN CREATORS AUTHENTICALLY SHARED THEIR PAST SKINCARE STRUGGLES AND HOW AVÈNE'S CLEANANCE PRODUCTS SIMPLIFIED THEIR ROUTINES WHEN TACKLING THEIR ACNE CONCERNS.
THE CAMPAIGN HAD GREAT SUCCESS, REACHING AN AUDIENCE OF OVER 1.5 MILLION. AND FEATURING INFLUENCERS SUCH AS DR. NOMZY, ELLIE PEMBS, AND COCO FLO, THE CAMPAIGN NOT ONLY SHOWCASED THE EFFECTIVENESS OF THE PRODUCTS BUT ALSO AMPLIFIED THE BRAND'S MESSAGE OF HIGH QUALITY SKINCARE SOLUTIONS.
