QUEENIE
THE BRIEFAS PART OF AN EXTENSIVE CAMPAIGN STRATEGY, FOREST COLARD WAS RESPONSIBLE FOR SOURCING AND ACTIVATING CREATORS TO PROMOTE THE NEW CHANNEL 4 SHOW “QUEENIE” SHOWCASING A YOUNG BLACK WOMAN’S JOURNEY THROUGH LIFE CHALLENGES.
SERVICES
CONTENT CREATION
TALENT VETTING
BRAND PARTNER MANAGEMENT
TALENT SOURCING
THE TALENT INCLUDED ASHER GLEAN, COCO SAREL AND THE SHXTSNGIGS PODCAST ALL TALKING ABOUT THE RELATIONSHIP THEY HAVE CREATED WITH THE CHARACTERS WITHIN THE SHOW.
TO PROMOTE CHANNEL 4'S NEW SHOW QUEENIE, FOREST COLARD WAS TASKED WITH FINDING AUTHENTIC VOICES THAT RESONATED WITH ITS THEMES AND CHARACTERS. UNDERSTANDING THE PERSONAL NARRATIVES PORTRAYED, WE CURATED A SELECTION OF TALENT WHO GENUINELY CONNECTED WITH THE SHOW'S EXPLORATION OF IDENTITY, MENTAL HEALTH, AND THE CHALLENGES FACED BY YOUNG BLACK WOMEN TODAY. WE SCOUTED FOR CONTENT CREATORS WHO SHARED THEIR OWN STORIES ON SOCIAL CHANNELS, MAKING THE SHOW MORE RELATABLE AND ENGAGING.
TO GENERATE BUZZ, WE INVOLVED TALENT LIKE SHXTSNGIGS AND THE UNCUT PODCAST IN CREATING HEARTFELT CONTENT WHERE THEY DISCUSSED THEIR PERSONAL JOURNEYS IN RELATION TO QUEENIE'S PLOTLINES. THIS CAMPAIGN EFFECTIVELY HIGHLIGHTED THE SHOW'S MESSAGE, MAKING QUEENIE A MUST-WATCH FOR VIEWERS.
OVERALL OUR TALENT HAD A 12.6M REACH BETWEEN 6 CREATORS. WITHOUT ANY BOOSTING TO THEIR CONTENT!
