MIGHTY HOOPLA
THE BRIEFFOR THIS ACTIVITY, FOREST COLARD TEAMED UP WITH COLUMBIA RECORDS FOR A FANTASTIC TALENT PARTNERSHIP EVENT AT THE MIGHTY HOOPLA FESTIVAL. THE GOAL WAS TO CREATE SOME FUN AND ENGAGING CONTENT WITH INFLUENCERS JOE BAGGS AND MONTY KEATES, CENTRED AROUND JOJO SIWA'S PERFORMANCE OF HER NEW SINGLE, "KARMA."
SERVICES
CONTENT TRACKING
TALENT SOURCING
BRAND PARTNER MARKETING
CONTENT CREATION
IN THE LEAD-UP TO THE FESTIVAL, WE WORKED CLOSELY WITH JOJO'S TEAM, SHARING A RANGE OF CONTENT IDEAS TO ENSURE THEY MATCHED HER STYLE AND VIBE. JOJO DECIDED TO PICK ONE CONCEPT IDEA FOR THE SHOOT, WHICH LED JOE AND MONTY BACKSTAGE TO START CREATING CONTENT ALONGSIDE HER.
AFTER THE CONTENT WAS FINALISED AND POSTED ON THEIR SOCIAL MEDIA PLATFORMS, WE GAVE JOJO'S TEAM THE ALLOWANCE TO BOOST THESE POSTS, HELPING TO MAXIMISE ENGAGEMENT AND BUILD EXCITEMENT AROUND THE FESTIVAL AND HER NEW SINGLE, "KARMA."
IN PERSON CONTENT CREATION WITH ARTISTS IS A REALLY INTIMATE WA FOR US TO HELP LABELS MARKET NEW MUSIC AND MAKE AUDIENCES MORE AWARE OF ARTISTS AS INDIVIDUAL. IT ALLOWS US TO CONVEY THEIR CHARACTER AS WELL AS THEIR CRAFT. SELECTING THE RIGHT CREATORS IS IMPORTANT AS THE CONTENT IS ONLY AS GOOD AS THE DYNAMIC BETWEEN ARTIST AND CREATOR AND THE CONTENT IS ONLY AS USEFUL AS THE TARGETED DEMOGRAPHICS OF THE CREATORS.
