MUSIC COLLABS
WE ARE PROUD TO HAVE SUPPORTED SOME OF THE WORLD’S BIGGEST ARTISTS WITH OVER 600 SUCCESSFUL PROJECTS AND COUNTING!
ON THIS CAMPAIGN, WE WORKED WITH RCA TO HELP THEM PROMOTE CHARLOTTE PLANKS NEW TECHNO TRACK. WE GOT VIDEOS FROM SOME OF HER LIVE SETS WHERE SHE WAS CAPTIVATING THE AUDIENCE WITH THE TRACK AND RESEEDED THEM ONTO TECHNO PAGES ON INSTAGRAM. WE USED THE PAGES TO TARGET THE TECHNO CROWD AND GENERATE AWARENESS FOR BOTH THE SONG AND CHARLOTTE PLANK AS HER CAREER CONTINUES TO SHOOT UP.
CHARLOTTE PLANK - NIGHTSHIFT
STATS
8 CREATORS
200K VIEWS
5K+ ENGAGEMENTS
@TECHNOAIRLINES
@RAVETRIBES
ON THIS CAMPAIGN, WE SUPPORTED TIKTOK BY HELPING THEM SELECT KEY MACRO CREATORS TO AMPLIFY THE TREND THAT HAD PIONEERED THIS TRACK INTO STARDOM. THE TRACK NOW HAS MORE THAN 2 MILLION VIDEOS ON TIKTOK, 30 MILLION STREAMS AND CHARTED FOR 5 WEEKS. THE TRENDS CONSISTED OF LIP SYNCING AND A VIRAL DANCE THAT WE HELPED THE TEAM TAKE ADVANTAGE OF. WE ALSO HELPED COMMISSION VIDEOS TO BE USED AS DARK ADS AND BE PUT ON BILLBOARDS AROUND LONDON.
LEOSTAYTRILL - PINK LEMONADE
STATS
9 CREATORS
1.6 MILLION TIKTOK VIEWS
OVER 2 MILLION UGC
@BOGBANDITS
@TALLULAHMETCALFE03
ON THIS CAMPAIGN, WE SUPPORTED BEYONCE AND THE TEAM AT RCA BY COMMISSIONING VARYING CONTENT FROM CREATORS THAT SHARE BEYONCE’S AUDIENCE ON THEIR PLATFORMS. CONTENT PROMOTING THE TRACK AND THE ALBUM OVERTLY AND ALSO SOUND BEDDING THE TRACK BEHIND SUITABLE CONTENT HELPING PUSH IT TO BE BEYONCE’S NINTH NUMBER ONE SINGLE.
BEYONCE - TEXAS HOLD ‘EM
STATS
10% ENGAGEMENT RATE
300K TIKTOK VIEWS
NUMBER 1 SINGLE
@DONTAIKAORY
@JACKREMMINGTON
WE SUPPORTED GRADUATION WHO WERE WORKING WITH SHREEA KAUL ON HER TRACK THAT’D BEEN GATHERING MOMENTUM ON TIKTOK VIA A DANCE THAT WAS CREATED ORGANICALLY BY A FAN. WE USED THE DANCE AND KEY DANCE CREATORS IN THE UK TO PUSH THE TRACK TO WIDER AUDIENCES IN A MULTI PHASE CAMPAIGN. A NUMBER OF THE VIDEOS PERFORMED REALLY WELL, ENCOURAGING A LOT OF ORGANIC UGC.
SHREEA KAUL - TERE BINA
STATS
1.4 MILLION VIEWS
5 THOUSAND NEW VIDEOS
11% ENGAGEMENT RATE
@JAYACODY
@C4MERONJONES
WE SUPPORTED GRADUATION WHO WERE WORKING WITH BREAKOUT ARTIST CASH COBAIN. THEY WANTED OUR HELP TO MAGNIFY THE ARTIST'S TRACK THAT HAD BEEN BUILDING SERIOUS MOMENTUM ON TIKTOK. WE COMMISSIONED KEY CREATORS WITH PARTICULAR DEMOGRAPHICS TO MAKE SURE THE TRACK REACHED THE RIGHT AUDIENCE BY USING A DANCE THAT HAD BEGUN TO GO VIRAL UNDER THE SOUND.
CASH COBAIN - FISHERRR
STATS
1.1 MILLION VIEWS
19% ENGAGEMENT RATE
40 THOUSAND NEW VIDEOS
@LEAREYNAFARIA
@ZAYZZ__
WE SUPPORTED VIRGIN RECORDS AND REMA ACROSS 2 MAJOR RELEASES IN 2024 ON INSTAGRAM REELS. WE USED LIFESTYLE AND FASHION CONTENT TO DRAW ATTENTION TO ‘RED POTION’ AND ‘DND’ ACROSS TWO SEPARATE CAMPAIGNS. WE SELECTED CREATORS THAT STRONGLY REPRESENTED REMA’S AUDIENCE AND HAD A DEMOGRAPHIC MATCHING THE TARGETS SET BY THE LABEL. THE RAVAGE EP WE WERE SUPPORTING HAS SINCE NEARLY 100 MILLION STREAMS ACROSS PLATFORMS.
REMA
STATS
500K REELS VIEWS
11 CREATORS
50K TOTAL UGC
@DNIECCIO
@TRISHYA.SALVO
3 YEARS AGO, SONGER RECORDED A BLACKBOX FREESTYLE TO AN INSTRUMENTAL OF BRITNEY SPEARS ‘TOXIC’. THE FREESTYLE TOOK OFF, AMASSING MILLIONS OF STREAMS ON SOUNDCLOUD, AND HUNDREDS OF MILLIONS OF VIEWS ACROSS SOCIAL MEDIA. RELENTLESS WORKED FOR 2 YEARS TO GET THE SAMPLE APPROVED. WHEN THE SONG DROPPED IN DECEMBER 2023, WE ASSISTED THE TEAM BY USING KEY CREATORS TO MAKE ENGAGING CONTENT THAT HIGHLIGHTED THE LYRICS OF THE TRACK, HELPING DRAW ATTENTION TO THE RELEASE.
SONGER - TOXIC
STATS
100 THOUSAND NEW VIDEOS
2.5 MILLION VIEWS
12% ENGAGEMENT RATE
CHARTED FOR 9 WEEKS
PEAKED AT NUMBER 29 IN THE CHARTS
@BOGBANDITS
@AVAHIRONS
FOR THIS CAMPAIGN, WE COMMISSIONED A NUMBER OF CREATIVES ACROSS 8 WEEKS FROM PRE RELEASE TO POST RELEASE. A DANCE TREND BEGAN TO TAKE HOLD AS WELL AS A NUMBER OF SMALLER CREATIVE TRENDS THAT WE TOOK ADVANTAGE OF LIKE DUETS AND SKITS. THE TRACK BROKE THE TOP 40 PEAKING AT 31 AND BECAME HIS LONGEST CHARTING SINGLE, STAYING UP FOR 9 WEEKS. THE SONG TOOK SOCIAL MEDIA BY STORM AND WAS LABELLED ONE OF THE UKS SONGS OF THE SUMMER.
YUNG FILLY - GREY
STATS
12 CREATORS
4 MILLION VIEWS
5 THOUSAND NEW VIDEOS
@RISHAATAVERNIERR
@AVAHIRONS
IN 2023, BURNA BOY TOOK OVER THE AFROBEAT SCENE AND THE WORLD WITH HIT SINGLES AND NUMBER 1 ALBUM “I TOLD THEM”. WE HELPED PUSH HIS TRACKS ACROSS MULTIPLE PLATFORMS THIS YEAR INCLUDING, TALIBANS II, CITY BOYS, SITTIN’ ON TOP OF THE WORLD, BIG 7 AND EVEN HIS COLLABORATION WITH POP CAAN ON ABOBOYAA AT THE BEGINNING OF THE YEAR. WE MADE SURE THAT EVERYONE KNEW HE WAS THE STAR TO WATCH THIS YEAR BY COMMISSIONING BLOG POSTS ACROSS INSTAGRAM AS WELL AS PUSHING DANCE AND LIFESTYLE TRENDS ON TIKTOK.
BURNA BOY
STATS
80+ POSTS
OVER 5 MILLION IMPRESSIONS
7 PROJECTS
3 TRACKS
NUMBER 1 ALBUM IN THE WORLD
@DNIECCIO
@SURAJ_AJV
IN 2023, WE’VE SUPPORTED HEADIE ONE BY ORGANISING ROUTINE AWARENESS POSTS ACROSS BLOG PAGES TO KEEP HIS AUDIENCE ENGAGED WITH HIM. WE’VE ALSO HELPED PROMOTE NEW TRACKS PARK CHINOIS, MORE MONEY MORE PROBLEMS AND 50S AT THE END OF 2022. WE HELPED CURATE A BESPOKE GUEST LIST FOR THE LAUNCH OF MARTIN’S SOFA, WHILE RUNNING ACTIVITY ACROSS SOCIAL MEDIA TO GENERATE MORE HYPE FOR THE RELEASE.
HEADIE ONE
STATS
50+ POSTS
OVER 3 MILLION IMPRESSIONS
10 CAMPAIGNS
@UKDRILLINGS
@HARDESTBARS
FOR THIS CAMPAIGN, WE WORKED WITH SOUND ON POWERED BY TIKTOK TO AMPLIFY A NEW TRACK BY SAM RECKS. WE IDENTIFIED THAT THE AUDIENCE THAT RESONATES WITH HIS MUSIC THE BEST ALSO CONSUMES A LOT OF STREET WEAR FASHION CONTENT ON TIKTOK. WE PUT TOGETHER A ROSTER OF TALENT TO CREATE VIDEOS WITH THE TRACK THAT WE KNEW WOULD BE WELL RECEIVED BY RECKS’ DEMOGRAPHIC AND RAN THEM AS PAID ADS ON THE PLATFORM TO INCREASE THE EXPOSURE.
SAMRECKS - SITUATIONSHIP 2
STATS
8.5 MILLION VIEWS
6.3 MILLION REACH
47 THOUSAND NEW VIDEOS
12 CREATORS
@DNIECCIO
@ALIYAHFW
FOR THIS CAMPAIGN, WE ASKED A ROSTER OF CREATORS FROM THE ARTISTS PRIMARY DEMOGRAPHIC TO MAKE ENGAGING LIP SYNC VIDEOS THAT HAD A POV CAPTION ON SCREEN THAT RELATED TO THE LYRICS OF THE SONG OR RELATED TO THEIR AUDIENCE. THIS WAS TO ENCOURAGE HIGH ENGAGEMENT ON THE VIDEOS WHILE INTEGRATING THE SONG SEAMLESSLY, ENCOURAGING THE CORRECT AUDIENCES TO GO AND STREAM THE TRACK.
MEGAN THEE STALLION - COBRA
STATS
TOTAL ENGAGEMENTS 600K
TOTAL REACH: 4.3M
ENGAGEMENT: 13%
@WAVYUTE
@TRISHYA.SALVO
FOR THIS CAMPAIGN, WE RAN TWO PHASES OF BLOG PAGE ACTIVITY ON INSTAGRAM ACROSS A COUPLE OF WEEKS LEADING UP TO THE RELEASE OF THE ‘CHARVA REMIX’. OUR AIM WAS TO USE THE POPULARITY OF THE ORIGINAL TRACK TO INCREASE ANTICIPATION FOR THE IMMINENT RELEASE OF THE REMIX. BY RESEEDING HIGH ENGAGING CONTENT FROM TIKTOK ONTO RELEVANT BLOG AND MEME PAGES ON INSTAGRAM, WE HELPED THE TRACK DEBUTED IN THE UK TOP 40 AS A RESULT OF THE VIRAL TREND.
KAD FT. KAK HATT - JUST HOW YOU LIKE IT
STATS
13 POSTS
24 MILLION REACH
DEBUTED IN UK TOP 40
TOTAL IMPRESSIONS: 1M
@THESHADEBOROUGH
@ITSALLMAAD
FOR THIS CAMPAIGN, WE COMMISSIONED KEY DANCE CREATORS IN THE UK TO HELP AMPLIFY A DANCE TREND THAT HAD TAKEN OFF IN THE US. THE AIM WAS TO ENCOURAGE LOCAL AUDIENCES TO HOP ON THE TREND AND PUSH THE TRACK TO WIDER AUDIENCES. WE STRATEGICALLY BOOSTED HIGH ENGAGING VIDEOS FROM OUR CAMPAIGN AND SAW THE UGC BEGIN TO GROW SUBSTANTIALLY AS A RESULT. THE TRACK ALSO CHARTED FOR OVER 10 WEEKS.
DOJA CAT - AGORA HILLS
STATS
2.8 MILLION TOTAL REACH
1.3 MILLION VIEWS
12% ENGAGEMENT RATE
400K UGC GROWTH
@MARIMACLEOD
@BRETT.SEWELL
FOR THIS CAMPAIGN, WE RAN MULTIPLE PHASES OF A DANCE TREND THAT LIZZO HAD MADE FOR HER MUSIC VIDEO. THE TREND WENT VIRAL ON TIKTOK AND TOOK OVER THE PLATFORM FOR A NUMBER OF WEEKS. THE SONG'S UGC GREW TO 2.5 MILLION WHILE WE WERE RUNNING INFLUENCER ACTIVITY, TARGETING LIZZO’S DEMOGRAPHIC DIRECTLY AS WELL AS EXPANDING HER AUDIENCE BEYOND THE MAINSTREAM.
LIZZO - ABOUT DAMN TIME
STATS
42 CREATORS
10.75 MILLION VIEWS
45% ENGAGEMENT RATE
PEAKED AT NUMBER 3 SINGLE
CHARTED FOR 8 MONTHS
@KAORYDESOLE
@FARMERWILL_
FOR THIS CAMPAIGN, WE ASKED CREATORS TO REPLICATE VIDEOS SIMILAR TO ONES THAT WERE WELL RECEIVED AFTER THE ARTISTS POSTED. MATCHING THE ENERGY OF THE TRACK AND TAPPING INTO DANCE TRENDS AND SPECIFIC MOVES THAT WOULD BOOST THE ENGAGEMENT OF THE VIDEOS AND ENCOURAGE UGC.
DD OSAMA - UP NOW! - FEAT. COI LERAY
STATS
UGC GREW TO 20K VIDEOS
1.1MILLION REACH
1 MILLION VIEWS
@JAYACODY
@KALILASORAYAA
FOR THIS, WE RAN A NUMBER OF PHASES OF INFLUENCER ACTIVITY ACROSS TWO TRACKS. ‘ BEG FOR YOU’ AND ‘USED TO KNOW ME’, WE TARGETED DIFFERENT CONTENT STREAMS STAYING WITHIN THE ARTISTS GENERAL ALT, LGBTQ+ DEMOGRAPHIC AND THEN EXPANDING TO A MORE MAINSTREAM CONTENT CREATORS AS THE ATTENTION AROUND THE TRACKS BUILT. THE ‘CRASH’ ALBUM WENT TO NUMBER 1 WITH THE TWO TRACKS WE WORKED ON OUT STREAMING THE REST OF THE ALBUM BY A MILE.
CHARLIE XCX - CRASH ALBUM CAMPAIGN
STATS
NUMBER 1 ABLUM FOR A WEEK
CHARTED FOR A MONTH
9.5 MILLION VIEWS
BEG FOR YOU ER%: 16.2%
USED TO KNOW ME ER%: 11.6%
@AMELIAJSTUART
@JOEBXGGS
FOR THIS CAMPAIGN, WE RAN MULITPLE PHASES OF RESEEDING ON TASTEMAKER AND VIRAL MUSIC PAGES ACROSS INSTAGRAM AND TWITTER. OUR CLINT GAVE US VISUALS FROM THE SONGS MARKETING CAMPAIGN AS ASSETS AND WE WORKED WITH OUR CREATORS TO TURN THEM INTO HIGHLY ENGAGING INSTAGRAM AND TWITTER POSTS.
PINK PANTHERESS FEAT. ICE SPICE - BOY’S A LIAR PT 2
PEAKED AT NUMBER 2 SINGLE
CHARTED FOR 3 MONTHS
19 POSTS
1 MILLION INSTAGRAM ENGAGEMENTS
INSTAGRAM ER%: 10%
11 MILLION TWITTER ENGAGEMENTS
TWITTER ER%: 500%
STATS
@POPCRAVE
@ITSALLGIRLY
FOR THIS CAMPAIGN, WE COMMISSIONED A MIXTURE OF MONTAGE CONTENT AND VIDEOS UTILISING A COUPLES FILTER TO CREATE HIGHLY ENGAGING CONTENT EXPOSING THE TRACK TO WIDE AUDIENCES AND ENCOURAGING THE UGC TO GROW TO 10 THOUSAND. THE SONG PEAKED AT NUMBER 5 IN THE CHARTS AND FEATURED ON LOVE ISLAND’S 8TH SEASON IN 2022.
DAVID GUETTA - CRAZY WHAT LOVE CAN DO
STATS
PEAKED AT NUMBER 5 SINGLE
CHARTED FOR 8 MONTHS
41 CREATORS
2.7 MILLION VIEWS
13% ENGAGEMENT RATE
@MAYAANDNATE
@MIAHCARTER
FOR THIS CAMPAIGN, WE WORKED WITH THE CLIENT TO COMMISSION CHOREOGRAPHY FROM A CREATOR THAT WE WOULD ASK OTHER CREATORS TO REPLICATE. WE USED A MIXTURE OF MACRO CREATORS TO SHOW THAT THE TREND HAD STATUS AND THEN ALSO BOOSTED POSTS FROM MICRO CREATORS TO SIMULATE THAT THE DANCE WAS BLOWING UP SMALL CREATORS’ CREATORS ACCOUNTS. THIS WENT ON TO MAJORLY ENCOURAGE UGC AND TAKE THE TREND INTERNATIONAL, WITH CREATORS FROM ALL OVER THE WORLD REPLICATING THE DANCE.
ESSEL - HIT EM UP STYLE - FEAT. JAMES HURR
STATS
500+ ORGANIC UGC
4 MILLION REACH
1.7 MILLION VIEWS
@KALILASORAYAA
@ZOEBAPTISTEE
FOR THIS CAMPAIGN, WE RAN A MULTIPHASE STRATEGY TARGETING DIFFERENT AUDIENCE NICHES THAT EXIST IN THE ARTISTS REMIT. WE COMMISSIONED DIFFERENT CONTENT INCLUDING, LIP-SINCING, MOVIE EDITS AND BEST FRIEND MONTAGES TO MAKE SURE THAT THE ENERGY OF THE TRACK WAS BEING PUT ACROSS WHILE ENCOURAGING ORGANIC UGC WITH EASILY REPLICABLE CREATIVES. THIS MULTIPLE PRONGED APPROACH LED TO A LARGE INCREASE IN UGC ON TIKTOK AND HELPED THE TRACK ENTER THE CHARTS.
JESS GLYNNE - FRIEND OF MINE
STATS
TOTAL REACH: 24M
TOTAL TIKTOK VIEWS: 2M
TOTAL INSTAGRAM IMPRESSIONS: 235K
TOTAL CAMAPAIGN ENGAGEMENT: 10%
TOTAL UGC GROWTH: +17300
@BETHCOLLEY
@MSELLEYMAY2