KLORANE
THE BRIEFKLORANE - THE SPECIALIST BRAND OF BOTANICAL-BASED HAIR AND SKINCARE PRODUCTS - ASKED FOREST COLARD TO EXECUTE THEIR MONTHLY GIFTING. WE SUCCESSFULLY DELIVERED ELEGANTLY PACKAGED BEAUTY AND HAIRCARE MAILERS TO INSTAGRAM INFLUENCERS WHO ARE KNOWN FOR THEIR CURLY HAIR AND LOVE FOR ALL-NATURAL PRODUCTS.
SERVICES
TALENT SOURCING
& VETTING
MAILER DESIGN
MAILER PACKING
DELIVERY LOGISTICS
& SHIPPING
WE DELIVERED KLORANE’S MAILERS TO INFLUENCERS WHO BOTH REFLECTED THE BRAND’S VALUES AND HAD GREAT ENGAGEMENT WITH THEIR AUDIENCE. WITH THIS IN MIND, INFLUENCERS SUCH AS BETHAN LLOYD AND OLIVIA COX RECEIVED AND UNBOXED A SELECTION OF PRODUCTS THAT COULD BE SHARED OVER INSTAGRAM STORIES.
FOREST COLARD WAS IN CHARGE OF FINDING THE TALENT FOR EACH MONTHLY MAILER SEND-OUT. A LONG-LIST OF INFLUENCERS WAS COLLATED, VETTED AND SHARED WITH THE KLORANE TEAM FOR APPROVAL BEFORE WE REACHED OUT TO EACH INFLUENCER FOR THEIR DELIVERY INFORMATION.
WE ARRANGED THE PRESENTATION OF THE MAILERS, PACKING SPECIFIC BUNDLES OF PRODUCTS FOR EACH INFLUENCER, AND INCLUDED A HAND-WRITTEN NOTE FOR THE EXTRA SPECIAL TOUCH.
WE WORKED WITH THE SHIPPING COMPANY TO TRACK THE LOCATION OF THE MAILERS, ENSURING THAT EACH WAS RECEIVED BY THE INFLUENCER WITHOUT ISSUE. THIS TRACKING ALLOWED KLORANE TO KEEP A RECORD THE INFLUENCERS WHO WOULD BE READY TO CREATE CONTENT ABOUT THE PACKAGE UNBOXING AND THEIR IMPRESSIONS OF THE PRODUCTS. THIS WAS PARTICULARLY USEFUL FOR CREATING HYPE AROUND NEW PRODUCT RELEASES.
