THE CAMBRIDGE
CLUB 2023
THE BRIEFFOREST COLARD WAS APPROACHED BY THE CAMBRIDGE CLUB FESTIVAL TO DESIGN THE GUEST LIST FOR THEIR VIP HOSPITALITY AREA AND TO HOST INVITED TALENT OVER THE COURSE OF THE FESTIVAL WEEKEND. GUESTS WERE TREATED TO A VIP LOUNGE, TOP CATERING AND ARTIST PERFORMANCES THAT INCLUDED HEADLINERS LIONEL RICHIE AND COOL & THE GANG.
SOCIAL MEDIA MARKETING
IN THE LEAD UP TO THE FESTIVAL, WE SENT OUT CAMBRIDGE CLUB MERCH TO INVITED INFLUENCERS WHO POSTED THEIR GIFTS ON THEIR SOCIAL PLATFORMS TO CREATE HYPE AROUND THE FESTIVAL. THESE SOCIAL POSTS HELPED TO DRIVE TICKET SALES AHEAD OF THE EVENT AND CREATED EXCITEMENT AROUND THE LINE-UP.
INVITATIONS AND GUESTLIST
ON BEHALF OF THE CLIENT, WE HAD THE OPPORTUNITY TO INVITE SOME OF THE UK’S BIGGEST CREATORS TO THE FESTIVAL TO JOIN THE FUN AND BE A PART OF THE WHOLE EXPERIENCE. BY NETWORKING AND DIVING INTO OUR ROSTERS WE WERE ABLE TO FIND THE PERFECT BUNCH OF TALENT WHO WOULD BRING DIVERSITY, VIBES AND THEIR DANCE MOVES TO THE FESTIVAL TO POST ABOUT OUR BRAND PARTNERSHIPS TO THEIR FOLLOWERS.
VIP MANAGEMENT
BEING HOSTESS FOR THE VIP AREA ALLOWED US TO CHOOSE THE ARRANGEMENTS FOR THE AREA. TO MAKE SURE TALENT WAS COMFORTABLE WITHIN THE HOSPITALITY AND VIP AREA, PARTNERING UP WITH STRAWBERRIES AND CREEM PRODUCTIONS, WE WERE ABLE TO SOURCE SUITABLE SEATING AND DECORATIONS FOR THE AREAS TO MAKE THEM ENJOY CAMBRIDGE CLUB IN STYLE!
AS A TEAM, WE PROVIDED THE CLIENT WITH A VARIETY OF DIFFERENT SERVICES WHICH RANGED FROM MANAGING THE VIP GUESTLIST ALONG WITH THE VIP AND HOSPITALITY AREA OF THE FESTIVAL THROUGH TO PROJECT MANAGEMENT OF THE FESTIVAL MERCHANDISE AND OVERSEEING THE CREATION FROM THE TALENT WHO ATTEND THE FESTIVAL - TO MAKE SURE PEOPLE WOULDN'T FORGET IT!
