ELVIS MOVIE
PRIVATE SCREENING
THE BRIEFFOREST COLARD PARTNERED WITH RCA RECORDS TO CREATE COMPELLING AND ENGAGING CONTENT FOR THE PRIVATE SCREENING OF THE ELVIS MOVIE IN LONDON. OUR MISSION WAS TO CAPTURE THE ESSENCE OF THE FILM AND THE EXCITEMENT SURROUNDING THE RELEASE OF ITS ORIGINAL SOUNDTRACK ALBUM, ALL WHILE SHOWCASING THE EVENT AS A VIBRANT AND DYNAMIC IMMERSIVE EXPERIENCE.
SERVICES
TALENT SOURCING
CONTENT PRODUCTION
PRODUCT GIFTING
GUESTLIST MANAGEMENT
FOREST COLARD PROVIDED A ROSTER OF TOP POP-CULTURE INFLUENCERS FOR THIS ACTIVATION, INCLUDING NELLA ROSE, MARIAM MUSA, DONTAI LEONARD, MILLIE HANNAH, AND GEORGE CLARK.
WHEN RCA RECORDS APPROACHED US, WE KNEW WE HAD TO HELP CREATE AN UNFORGETTABLE EVENT TO MATCH THE ICONIC STATUS OF ELVIS. WE DESIGNED AN EXCLUSIVE GUESTLIST FOR THE PRIVATE SCREENING, CAREFULLY SELECTING INFLUENCERS WHO WOULD GENERATE ORGANIC BUZZ AND WIDESPREAD EXCITEMENT.
OUR TEAM COLLABORATED CLOSELY TO IDENTIFY INFLUENCERS DEEPLY ROOTED IN POP CULTURE, ENSURING THE PROMOTION ALIGNED PERFECTLY WITH THE MOVIE'S TARGET AUDIENCE. WE CURATED A GUESTLIST OF 20 INFLUENCERS WITH A COMBINED REACH OF 2.7 MILLION, GUARANTEEING SIGNIFICANT VISIBILITY FOR THE EVENT.
TO COMPLEMENT THE INFLUENCER ATTENDANCE, WE ALSO GIFTED EACH INFLUENCER A COPY OF THE SOUNDTRACK ALBUM, ENHANCING THEIR EXPERIENCE AND CONNECTION TO THE ELVIS MOVIE. ADDITIONALLY, OUR VIDEOGRAPHY AND PHOTOGRAPHY TEAM CAPTURED SOCIAL-FIRST CONTENT THAT WAS SHARED AFTER THE EVENT TO BOOST INTRIGUE IN THE MOVIE. THIS CONTENT HIGHLIGHTED THE ATMOSPHERE, KEY MOMENTS, AND INFLUENCER INTERACTIONS DURING THE SCREENING, AMPLIFYING THE EVENT'S IMPACT BEYOND THE VENUE.
