GIFFGAFF
THE BRIEFGIFFGAFF, THE UK'S GO-TO BUDGET MOBILE SERVICE PROVIDER, WAS LOOKING TO REACH UNI STUDENTS AND YOUNG ADULTS THROUGH CREATIVE CAMPAIGNS. THEY NEEDED A STRATEGY THAT WOULD PROMOTE THEIR SIM CARDS AND CONTRACTS VIA INFLUENCER POSTS TARGETING THESE KEY AUDIENCES.
SERVICES
CONCEPT DEVELOPMENT
PAID SOCIAL
BRAND PARTNER MANAGEMENT
TALENT SOURCING & NEGOTIATION
WE KNEW WE HAD TO BRING OUR A-GAME TO REACH GIFFGAFF’S TARGET AUDIENCE: UNI STUDENTS AND YOUNG ADULTS. WE SELECTED INFLUENCERS LIKE HOLLY LAING AND JOE TASKER, WHO ALREADY HAD A STRONG FOLLOWING IN THIS DEMOGRAPHIC. OUR GOAL WAS TO CREATE FUN, ENGAGING CONTENT THAT WOULD RESONATE WITH YOUNG PEOPLE AND SHOWCASE GIFFGAFF’S BUDGET-FRIENDLY SIM CARDS AND CONTRACTS.
TO GET STARTED, WE HANDPICKED A GROUP OF INFLUENCERS WITH A PROVEN TRACK RECORD OF CONNECTING WITH GIFFGAFF’S TARGET AUDIENCE. WE WORKED CLOSELY WITH THESE CREATORS, ASKING THEM TO DEVELOP CONTENT THAT WAS AUTHENTIC TO THEIR STYLE WHILE SEAMLESSLY INTEGRATING THE GIFFGAFF BRAND. THE IDEA WAS TO KEEP THE ENGAGEMENT HIGH AND MAKE THE PROMOTION FEEL NATURAL AND RELATABLE.
THE RESULTING VIDEOS WERE COMEDY GOLD AND PERFECTLY SUITED FOR ALL SOCIAL MEDIA PLATFORMS. THEY HIGHLIGHTED GIFFGAFF'S IDENTITY AS A FUN, YOUTHFUL BRAND, GIVING IT A STRONGER PRESENCE AND PERSONALITY ONLINE. BY TARGETING 18-30 YEAR OLDS WITH CONTENT TAILORED TO THEIR INTERESTS AND HUMOUR, WE NOT ONLY BOOSTED GIFFGAFF'S VISIBILITY BUT ALSO ENGAGED THEIR IDEAL CUSTOMER BASE EFFECTIVELY.
