HUGO x S&C
THE BRIT AWARDS 2023
THE BRIEFTO KICK OFF THEIR PARTNERSHIP, HUGO AND STRAWBERRIES & CREEM MUSIC FESTIVAL HOSTED A TABLE AND CONTENT ACTIVATION AT THE BRIT AWARDS 2023. FOREST COLARD WAS ASKED TO CURATE A GROUP OF TALENT WHO WOULD PRODUCE CONTENT FOR SOCIAL MEDIA, SHOWCASING THE BRAND’S PRODUCTS AND INCREASE BRAND REACH.
SERVICES
TALENT SOURCING
TALENT LOGISTICS
EVENT DAY PROGRAMMING
TALENT COMMUNICATION
THE TALENT PROVIDED BY FOREST COLARD FOR THIS ACTIVATION INCLUDED SOME OF THE BIGGEST NAMES IN THE UK MUSIC AND ENTERTAINMENT SCENE, SUCH AS BUGZY MALONE, AMARIA BB, TOBJIZZLE, JOSEF MICHAEL, PARISA WILKINSON AND LOLA CLARK.
FOREST COLARD SELECTED A VARIETY OF TALENT BASED ON THEIR AUDIENCE REACH, ENGAGEMENT RATES AND IMPORTANCE TO THE MUSIC AND FASHION INDUSTRY. THE CHOSEN TALENT WERE DRESSED IN CUSTOM HUGO FITS, WHICH WERE UNIQUE TO THEIR INDIVIDUAL STYLES. THEY WERE THEN GIVEN ACCESS TO THE HUGO CONTENT CREATION SPACE AT THE OFFICIAL BRIT AWARD AFTER PARTY, WHERE THEY COULD NETWORK WITH OTHER GUESTS AND CREATE CONTENT.
THE TALENT PRODUCED A RANGE OF CONTENT, INCLUDING PHOTOS AND VIDEOS, SHOWCASING THE HUGO CUSTOM LOOKS. THE CONTENT WAS SHARED ON THE TALENT’S SOCIAL MEDIA PLATFORMS, GENERATING MILLIONS OF IMPRESSIONS, REACHING A BROADER AUDIENCE AND INCREASING HUGO'S VISIBILITY. HUGO'S ASSOCIATION WITH STRAWBERRIES & CREEM WAS ALSO REINFORCED, FURTHER STRENGTHENING ITS BRAND IMAGE.
