HUGO SQUAD 2023
THE BRIEFIN EARLY 2023, THE RENOWNED FASHION BRAND 'HUGO' COMMISSIONED FOREST COLARD TO SPEARHEAD THEIR YEAR-LONG AMBASSADOR PROGRAMME. TO ACHIEVE THIS, WE SUCCESSFULLY BROUGHT TOGETHER A TAILORED GROUP OF TASTEMAKERS WHO COLLABORATED WITH THE BRAND TO CRAFT CONTENT THAT ENCAPSULATED THE ESSENCE OF HUGO'S VALUES AND AESTHETIC.
OUR CHOSEN TASTEMAKERS INCLUDED JESSIE MAE ALONZO, PARISA, JOSE MICHAEL AND RIISE PETERS. EACH TASTEMAKER WAS SELECTED FOR THEIR SENSE OF STYLE, QUALITY CONTENT AND THEIR INFLUENCE WHEN SHARING NEW TRENDS WITH AUDIENCES ON THEIR SOCIALS.
SERVICES
TALENT SOURCING
TALENT LOGISTICS
TALENT ORGANISATION
TALENT COMMUNICATION
FOREST COLARD RESEARCHED AND SOURCED INFLUENCERS WHO COULD USE THEIR PROFILE TO RAISE BRAND AWARENESS AND RECOGNITION FOR HUGO, AND HELPED EACH OF THEM TO NURTURE A LONG-TERM RELATIONSHIP WITH THE BRAND .
WE WORKED CLOSELY WITH HUGO TO SEND EACH AMBASSADOR A SELECTION OF OUTFITS TO POST ON THEIR SOCIALS, WHICH WERE USED TO PROMOTE KEY PIECES FROM THE COLLECTION TO THEIR FASHION-FORWARD AUDIENCES. THE CONTENT WAS DESIGNED TO CONVEY THE BRAND’S NEW IDENTITY AND TO HIGHLIGHT THE RELEASE OF THE FIRST LINE OF ‘HU-GO’ SHOES ACROSS MULTIPLE SOCIAL PLATFORMS.
THROUGHOUT 2023, THE AMBASSADORS ALSO REPRESENTED HUGO AT A NUMBER OF EVENTS, WITH EACH EVENT ATTRACTING SOCIAL AND MAINSTREAM MEDIA COVERAGE OF THE CLOTHING LINE, ENSURING THAT A WIDE RANGE OF AUDIENCES HAD THEIR EYES ON HUGO.
