AVÈNE GIFTING
THE BRIEFAVÈNE - A SKINCARE BRAND BEST KNOWN FOR ITS GENTLE FORMULATIONS - ASKED FOREST COLARD TO DRIVE THEIR MONTHLY GIFTING. WE SUCCESSFULLY DELIVERED BEAUTIFULLY PACKAGED MAILERS OF DERMATOLOGIST-RECOMMENDED SKINCARE TO INSTAGRAM INFLUENCERS SEEKING SOLUTIONS FOR THEIR SENSITIVE OR ACNE-PRONE SKIN.
SERVICES
TALENT SOURCING & VETTING
MAILER PACKING
DELIVERY & SHIPPING LOGISTICS
MAILER DESIGN
WE DELIVERED AVÈNE’SS MAILERS TO INFLUENCERS WHO BOTH REFLECTED THE BRAND’S VALUES AND HAD A GREAT RAPPORT WITH THEIR FOLLOWERS WITH THIS IN MIND, INFLUENCERS SUCH AS AYSHA BEGUM AND CARESS RECEIVED AND UNBOXED A SELECTION OF PRODUCTS THAT COULD BE SHARED OVER INSTAGRAM STORIES.
FOREST COLARD SPEARHEADED THE TALENT SEARCH FOR EACH MONTHLY MAILER DELIVERY. WE COMPILED A LONG LIST OF INFLUENCERS, THOROUGHLY VETTED THEM, AND THEN SHARED THE LIST WITH THE AVÈNE TEAM FOR APPROVAL BEFORE REACHING OUT TO EACH INFLUENCER FOR THEIR DELIVERY DETAILS.
WE METICULOUSLY CURATED THE PRESENTATION OF THE MAILERS, ASSEMBLING SPECIFIC PRODUCT BUNDLES FOR EACH INFLUENCER AND ADDING A PERSONAL TOUCH WITH HANDWRITTEN NOTES.
COLLABORATING WITH THE SHIPPING COMPANY, WE CLOSELY TRACKED THE WHEREABOUTS OF THE MAILERS, ENSURING SEAMLESS DELIVERY TO EACH INFLUENCER. THIS TRACKING SYSTEM ENABLED AVÈNE TO KEEP TABS ON INFLUENCERS AS THEY POSTED CONTENT ABOUT THE UNBOXING EXPERIENCE AND THEIR PRODUCT IMPRESSIONS. THIS WAS PARTICULARLY USEFUL FOR BUILDING ANTICIPATION AROUND NEW PRODUCT LAUNCHES.
