KE$HA
ALBUM LISTENING PARTY
THE BRIEFFOREST COLARD WAS COMMISSIONED BY RCA RECORDS TO LEAD A CAMPAIGN PROMOTING KE$HA'S HIGHLY ANTICIPATED ALBUM RELEASE. OUR OBJECTIVE WAS TO INVITE INFLUENCERS TO A PRIVATE LISTENING PARTY IN LONDON, WHERE THEY WOULD CAPTURE AND SHARE CONTENT WITH THEIR AUDIENCES TO BUILD EXCITEMENT, WHILE HIGHLIGHTING THE ESSENCE OF THE ALBUM AND THE BUZZ SURROUNDING ITS LAUNCH.
SERVICES
TALENT SOURCING
VIP HOSTING
PRODUCT GIFTING
GUESTLIST MANAGEMENT
FOREST COLARD CAREFULLY SELECTED A DIVERSE ARRAY OF INFLUENCERS, ENSURING THEY WERE GENUINE FANS OF KE$HA AND ALIGNED WITH THE ALBUM’S TARGET AUDIENCE. THE TALENT LIST INCLUDED EHIZ ILOZOBHIE, MONTY KEATES, LOZEAK, AND EZRA BUTLER, WHO HELPED GENERATE ORGANIC BUZZ AND WIDESPREAD EXCITEMENT.
EACH INFLUENCER RECEIVED A THOUGHTFULLY PACKAGED PARCEL THAT INCLUDED A VINYL COPY OF THE ALBUM AND SOME EXCLUSIVE MERCHANDISE. THESE GIFTS ENHANCED THEIR CONNECTION TO KE$HA'S NEW PROJECT AND PROVIDED ADDITIONAL CONTENT FOR SOCIAL MEDIA POSTS.
THE EVENT ALSO FEATURED A Q&A SESSION WITH KE$HA AND DIRECTOR BRIAN ROETTINGER, WHO DISCUSSED THE VISUALS FOR THE ALBUM AND THE DEEPLY PERSONAL NATURE OF THE PROJECT. THIS PROVIDED ADDITIONAL INSIGHT AND CONNECTION FOR THE ATTENDEES, FURTHER ENRICHING THE IMMERSIVE EXPERIENCE.
THE CAMPAIGN WAS A RESOUNDING SUCCESS, REACHING A WIDE AUDIENCE AND GENERATING SIGNIFICANT BUZZ AROUND KE$HA'S NEW ALBUM. THROUGH STRATEGIC PLANNING AND EXECUTION, FOREST COLARD HELPED SHOWCASE KE$HA’S ARTISTRY IN A NEW LIGHT, CONNECTING HER WITH FANS IN A MEANINGFUL AND IMPACTFUL WAY.
