WONDERLAND MAGAZINE
THE BRIEF
TO CONTINUE OUR WORKING RELATIONSHIP WITH THE FASHION BRAND ‘HUGO’, WE HAD THE PRIVILEGE OF HELPING THEM TO SOURCE TALENT FOR THEIR CUTTING EDGE WONDERLAND MAGAZINE SHOOT, WHICH SHOWCASED THE LAUNCH OF THEIR NEW ‘HU-GO1ST’ SNEAKER. WE HARNESSED THE TALENTS OF PARISA WILKINSON AND JOSE MICHAEL FOR THE SHOOT, WHO WE KNEW WOULD PERFECTLY ENCAPSULATE HUGO’S ETHOS AND THE SNEAKER’S FRESH VIBE.
SERVICES
TALENT SOURCING
TALENT NEGOTIATION
SHOOT DAY LOGISITICS
TALENT COMMUNICATION
FOREST COLARD WAS LOOKING TO SOURCE PERSONALITIES THAT WOULD EMBODY THE ESSENCE OF HUGO'S VISION, AND AS SUCH, WE TAPPED INTO THE MAGNETIC ENERGIES OF PARISA WILKINSON AND JOSE MICHAEL. WITH THE VISIONARY LENS OF PHOTOGRAPHER CARLA GÜLER AND THE CREATIVE DIRECTION OF STYLISTS EFE IGBINADOLOR AND GEMMA SWAN AT THE HELM OF THE SHOOT, WE KNEW THAT WE WOULD NEED TO SOURCE TALENT WHO COULD ELEVATE SNEAKER CULTURE AND INSPIRE ENTHUSIASTS TO LEVEL UP THEIR STYLE GAME WITH HUGO'S LATEST FOOTWEAR.
THE WONDERLAND SHOOT SERVED AS A PIVOTAL COMPONENT OF A SUCCESSFUL HUGO CAMPAIGN STRATEGY, AS A KEY ELEMENT INVOLVED CURATING MULTIPLE SHOTS OF PARISA AND JOSE, THAT SEAMLESSLY ALIGNED WITH THE ETHOS OF THE HUGO BRAND.
THROUGH THE COLLABORATION, HUGO FORGED DEEPER CONNECTIONS WITH THE TALENT, PAVING THE WAY FOR FUTURE COLLABORATIONS. FOR HUGO, WE WILL CONTINUE TO HIGHLIGHT A RANGE OF TALENTS WHO CAN AMPLIFY THE BRAND'S MESSAGE IN THE EVER-EVOLVING LANDSCAPE OF FASHION AND CULTURE.