BUFFALO SS25 SHOE LAUNCH
THE BRIEFFOREST COLARD WAS TASKED WITH CREATING A MEMORABLE, BRAND-FOCUSED EVENT EXPERIENCE FOR BUFFALO’S SPRING-SUMMER 2025 LAUNCH, DESIGNED TO CAPTIVATE BOTH INDUSTRY INSIDERS AND TOP INFLUENCERS. WE CURATED EVERY ASPECT FROM A STRIKING VENUE SETUP TO A GUEST LIST THAT RESONATED WITH BUFFALO’S BRAND IDENTITY. THE SHOWCASE BROUGHT BUFFALO’S LATEST COLLECTION DIRECTLY TO THEIR TARGET AUDIENCE, COMBINING A SOPHISTICATED DAY SESSION WITH AN IMMERSIVE EVENING CELEBRATION.
SERVICES
GUEST MANAGEMENT
SUPPLIER NEGOTIATION
VENUE SOURCING
INFLUENCER GIFTING
VENUE STYLING
EVENT PLANNING
CONTENT CAPTURE
EVENT EXECUTION
THE LAUNCH WAS HELD AT THE SHOREDITCH ARTS CLUB, A VIBRANT SETTING THAT PERFECTLY COMPLEMENTED BUFFALO’S EDGY BRAND. AMONG THE EXCLUSIVE GUESTS WERE TOP INFLUENCERS LIKE ELIZA VIDA, DAVID FADD, AND SANAM HARRINANAN.
OUR TEAM TRANSFORMED THE SHOREDITCH ARTS CLUB TO BRING BUFFALO’S SS25 COLLECTION TO LIFE. BUFFALO’S ICONIC BRANDING WAS CAREFULLY INTEGRATED THROUGHOUT THE SPACE, ENHANCING THE COLLECTION DISPLAY AND CREATING AN ATMOSPHERE THAT FULLY REFLECTED BUFFALO’S BOLD, STYLISH AESTHETIC. DURING THE DAY, WE SUPPORTED BUFFALO’S TEAM WITH PRESENTATIONS TO BUYERS AND MEDIA, HIGHLIGHTING THE COLLECTION’S UNIQUE APPEAL FOR THE UPCOMING SEASON.
TO BUILD MOMENTUM, KEY INFLUENCERS WERE GIFTED BUFFALO SHOES AHEAD OF TIME, ENSURING BRAND VISIBILITY AND BUZZ WELL BEYOND THE EVENT. AS EVENING APPROACHED, WE PREPARED FOR AN EXCLUSIVE INFLUENCER EVENT TAILORED TO BUFFALO’S TARGET DEMOGRAPHIC. WORKING CLOSELY WITH OUR PHOTOGRAPHERS, WE CAPTURED HIGH-QUALITY CONTENT OF INFLUENCERS INTERACTING WITH THE COLLECTION, EACH STYLED IN THEIR GIFTED BUFFALO SHOES TO INCREASE BRAND EXPOSURE AND GENERATE SOCIAL MEDIA BUZZ. THE EVENT SUCCESSFULLY INCREASED AWARENESS AND ENGAGEMENT, WITH REAL-TIME SOCIAL SHARES AMPLIFYING BUFFALO’S PRESENCE ACROSS PLATFORMS.
