GROWN ALCHEMIST
THE BRIEFFOREST COLARD WAS TASKED WITH CREATING A HIGH-IMPACT CAMPAIGN TO CELEBRATE GROWN ALCHEMIST’S DEBUT AT SEPHORA MANCHESTER, BLENDING LUXURY WELLNESS WITH CUTTING-EDGE SKINCARE. TO CELEBRATE, WE ORGANISED AN EXCLUSIVE PILATES EVENT AT A PREMIUM YOGA STUDIO, INVITING MODELS, ACTORS, AND BEAUTY INFLUENCERS TO EXPERIENCE GROWN ALCHEMIST IN A MINDFUL, IMMERSIVE SETTING. THIS WAS PAIRED WITH A PAID PARTNERSHIP TO AMPLIFY REACH AND DRIVE ENGAGEMENT BEYOND THE EVENT.
SERVICES
TALENT SOURCING
GIFTING
CONTENT CREATION
@BETHANLLOYD
@JORDANHAMES
TO COMPLEMENT THE IN-PERSON ACTIVATION, WE PARTNERED WITH INFLUENCERS SUCH AS JORDAN HAMES AND BETHAN LLOYD ON A PAID CAMPAIGN, BRINGING GROWN ALCHEMIST TO NEW AUDIENCES THROUGH CAPTIVATING DIGITAL CONTENT.
THE EVENT CENTRED AROUND A REFORMER PILATES CLASS, DESIGNED TO IMMERSE TALENT IN A HOLISTIC WELLNESS EXPERIENCE THAT REFLECTED GROWN ALCHEMIST’S SKINCARE ETHOS. SET WITHIN A TRANQUIL RETREAT SPACE, GUESTS HAD THE CHANCE TO DISCOVER THE PRODUCTS FIRST-HAND IN A RELAXED, MINDFUL ENVIRONMENT. ATTENDEES CAPTURED AND SHARED THEIR EXPERIENCES ACROSS SOCIALS, ORGANICALLY AMPLIFYING EXCITEMENT AROUND SEPHORA MANCHESTER’S OPENING.
TO EXTEND THE IMPACT BEYOND THE EVENT, WE ACTIVATED A PAID PARTNERSHIP WITH INFLUENTIAL CREATORS, SHOWCASING GROWN ALCHEMIST’S UNIQUE APPROACH TO SKINCARE. THEIR CONTENT WENT BEYOND SIMPLE PRODUCT FEATURES, OFFERING INNOVATIVE, STORY-LED INSIGHTS INTO HOW THEY PERSONALLY INCORPORATED THE PRODUCTS INTO THEIR ROUTINES. THROUGH ENGAGING FORMATS, THEY HIGHLIGHTED KEY BENEFITS, CREATING AUTHENTIC CONNECTIONS WITH THEIR AUDIENCES AND DRIVING MEANINGFUL ENGAGEMENT.
