KLORANE QUININE
THE BRIEFFOREST COLARD WAS TASKED BY PIERRE FABRE TO LAUNCH AN INNOVATIVE CAMPAIGN FOR KLORANE'S NEW HAIR LOSS RANGE, ‘QUININE’. THE BRAND SOUGHT TO ENGAGE MUMS EXPERIENCING POSTPARTUM HAIR LOSS, AS WELL AS INDIVIDUALS FACING GENERAL HAIR LOSS CHALLENGES. OUR GOAL WAS TO CURATE A DYNAMIC LIST OF CREATORS WHO RESONATED WITH THIS TARGET AUDIENCE AND THE VALUES EMBODIED IN THE QUININE LINE.
SERVICES
TALENT SOURCING
CONTENT TRACKING
INFLUENCER ENGAGEMENT
CONTENT BOOSTING
THIS CAMPAIGN UTILISED TIKTOK AND INSTAGRAM TO PROMOTE AWARENESS OF THE NEW QUININE RANGE, FEATURING INFLUENCERS IN THE HEALTH AND BEAUTY SECTOR, INCLUDING ELLIE PEMBS, MARRIUM SHAH, AND ANNIE MADGETT. WE ALSO IMPLEMENTED PAID SPEND TO BOOST CONTENT VISIBILITY AND ENGAGEMENT.
AS A TEAM, WE CURATED A SELECTION OF TALENTED CREATORS, PRESENTING THEM TO THE CLIENT FOR SELECTION. THIS COLLABORATIVE APPROACH ENSURED THAT KLORANE CHOSE AMBASSADORS THAT PERFECTLY ALIGNED WITH THEIR BRAND IDENTITY AND CAMPAIGN OBJECTIVES. ONCE THE CREATORS WERE SELECTED, WE SENT THEM THE QUININE PRODUCTS FOR TRIAL, ENABLING THEM TO EXPERIENCE THE BENEFITS FIRSTHAND AND CREATE AUTHENTIC CONTENT.
DURING THE CAMPAIGN, WE MONITORED CONTENT PERFORMANCE, TRACKING REACH, ENGAGEMENT, AND IMPRESSIONS TO ASSESS THE OVERALL SUCCESS OF THE INITIATIVE. THE CAMPAIGN PROVED TO BE A RESOUNDING SUCCESS, ACHIEVING A TOTAL REACH OF 4.9M AND INVOLVING EIGHT INFLUENCERS, WHOSE CONTENT ENTHUSIASTICALLY SPREAD AWARENESS OF THE NEW RANGE AND ITS BENEFITS. BY LEVERAGING PAID SPEND, WE MAXIMISED VISIBILITY AND ENGAGEMENT, DEMONSTRATING THE POWER OF INFLUENCER COLLABORATION IN CONNECTING WITH TARGET AUDIENCES AND ELEVATING BRAND PRESENCE IN A COMPETITIVE MARKET.
