HUGO NIGHTS PT 1

Now let me tell you about something called Hugo Nights… We had the pleasure of curating the talent for the Strawberries and Creem collaboration with Hugo and let’s just say it was *chefs kiss*

We dressed some of Gen Z's top influencers in Hugo garms and the event was sensational. There was even an exclusive special performance from Loyle Carner!

The event was all about bringing together music, fashion, youth, and culture . We made sure to leverage social media to create excitement with the content created from the night. Our objectives were to connect with the audience and generate buzz around the launch. And you know what? It worked! We reached over 39.6 million people with over 128 pieces of content 🥵

We had a diverse group of people that included Content Creators like Ash Holme, Ehiz, and James Edward, as well as fashion influencers such as David Fadd, Jordan Hames, and Oliver Broomfield… We even had some of today's hottest music artists like Mr Eazi, Tsunari, and Burner! 

After Loyles performance we caught up with Ash for a mini interview to hear what she thought of the event and let’s just say she’s deffo Loyles number one fan: 

HOW DID YOU FIND THE EVENT?

‘How did I find the event ??? (blinks eyes alot), Loyle Carner!! I just saw Loyle Carner Live! His Eyes, His Voice, His stage presence, he’s a BIT OF ME!

WHO DID YOU THINK WAS THE BEST DRESSED?

‘ I saw Jordan in a little beige number, but the gworlss, WOW, did you see Aston Wood, mind blown. But not going to lie… My bikini and denim… Just call me the slayy queen’

WHAT WAS THE BEST PART ABOUT THE NIGHT?

‘Loyle Carner… DUHHH!’

Cheers S&C and HUGO for having us be part of what is going to be an insane couple of months! Can't wait for the next one 🙌