STRAWBERRIES & CREEM
FESTIVAL 2022
THE BRIEF
IN THE SUMMER OF 2022, WE TOOK OUR LONG-TERM COLLABORATION WITH STRAWBERRIES & CREEM FESTIVAL TO ANOTHER LEVEL, BY EXECUTING A FULL TAKE-OVER OF THE FESTIVAL’S VIP HOSPITALITY AREA - INCLUDING THE DESIGN, THE ENTERTAINMENT AND THE VIP GIFTING.
SERVICES WE PROVIDED:
VIP HOSTING
VENDER NEGOTIATION
EVENT GIFTING
EVENT PRODUCTION
BRAND PARTNERSHIPS
SUPPLIER NEGOTIATION
CONTENT PRODUCTION
INTERIOR ARCHITECTURE
WE INVITED A DIVERSE RANGE OF CONTENT CREATORS DOWN TO STRAWBERRIES & CREEM, WHO EACH SHARED THEIR AUTHENTIC EXPERIENCE AND BRANDED GIFTS ACROSS THEIR SOCIAL PLATFORMS.
FOREST COLARD SECURED A RANGE OF BRANDS FOR THE HOSPITALITY AREA THAT WE DESIGNED - INCLUDING GIVENCHY BEAUTY, L’ORÉAL, PRIME TIME LARGER, BALMAIN COUTURE HAIRDRESSER, ELF AND MORE - WHO HOSTED ACTIVATIONS, PROVIDED GIFTED PRODUCTS, AND FOOD AND BEVERAGES. THESE BRAND PARTNERS HELPED TO ELEVATE THE HOSPITALITY EXPERIENCE THAT WAS ON OFFER FOR OUR INVITED VIPs.
ALONGSIDE THE BRANDS, WE ALSO INVITED TALENT AND NOTABLE HOSTS WHO WE KNEW WOULD UPLIFT THE VIBES IN HOSPITALITY TO MAKE IT EVEN MORE EXCLUSIVE.
WE TOOK OUR TEAM OF VIDEOGRAPHERS AND PHOTOGRAPHERS TO CAPTURE CONTENT WITHIN THE HOSPITALITY AREA; THE CONTENT THAT WAS PRODUCED WAS RE-POSTED BY THE INVITED TALENT AND ALIGNED WITH THE BROADER MARKETING PILLARS FOR THE S&C FEST. THIS CONTENT CAUGHT A BUZZ ONLINE AND DROVE TICKET SALES FOR THE REMAINING DAYS OF THE FESTIVAL AND THE FOLLOWING YEAR’S EVENT.