PENHALIGON’S DANDY
SCENT LAUNCH
THE BRIEFFOREST COLARD WAS ENTRUSTED WITH CURATING AN EXQUISITE LAUNCH EVENT FOR PENHALIGON’S LATEST FRAGRANCE, ‘THE DANDY’. OUR ROLE SPANNED THREE KEY AREAS: SOURCING THE PERFECT VENUE, HAND-SELECTING A GUEST LIST THAT REFLECTED THE BRAND’S REFINED AESTHETIC, AND SECURING ARTISTS WHO WOULD ENHANCE THE EVENT’S ELEGANT YET VIBRANT AMBIENCE.
SERVICES
GUEST LIST CURATION
ARTIST BOOKING
EVENT PLANNING
VENUE SOURCING
WE SECURED AN EXCEPTIONAL LINE-UP OF GUESTS, INCLUDING SOPHIE HABOO, ELLIS IYAYL, MELA CHILD, AND FLOSSIE CLEGG. HEADLINING THE NIGHT WAS THE INCREDIBLE FLOWEROVLOVE, WHO DELIVERED AN UNFORGETTABLE MUSICAL PERFORMANCE THAT CAPTURED THE ESSENCE OF ‘THE DANDY’
THE EVENT TOOK PLACE AT STEREO IN COVENT GARDEN, A VENUE CHOSEN FOR ITS INTIMATE YET SOPHISTICATED ATMOSPHERE. SOFT YELLOW LIGHTS CAST A WARM GLOW OVER THE SPACE, COMPLEMENTING THE RICH WHISKEY NOTES OF ‘THE DANDY’. A CAREFULLY CURATED MIX OF GUESTS, FROM INFLUENTIAL CREATIVES TO DISCERNING TASTEMAKERS, IMMERSED THEMSELVES IN THE FRAGRANCE EXPERIENCE, PERFECTLY ALIGNING WITH PENHALIGON’S HERITAGE OF ELEGANCE AND REFINEMENT.
WITH ITS THOUGHTFULLY CURATED GUEST LIST, STRIKING VISUAL AMBIENCE, AND UNPARALLELED ENTERTAINMENT, THE LAUNCH EVENT WAS MET WITH HIGH PRAISE. IT SUCCESSFULLY POSITIONED ‘THE DANDY’ AS AN ESSENTIAL ADDITION TO PENHALIGON’S PRESTIGIOUS FRAGRANCE COLLECTION, LEAVING A LASTING IMPRESSION ON ALL WHO ATTENDED.
