PENHALIGON’D DANDY
SCENT LAUNCH
THE BRIEFFOREST COLARD WAS ENGAGED TO ORGANISE AN EXCLUSIVE LAUNCH PARTY FOR PENHALIGON'S NEW SCENT, ‘THE DANDY’. WE FOCUSED ON CURATING A GUEST LIST THAT EMBODIED PENHALIGON'S REFINED AND HIGH-END IMAGE, AS WELL AS SELECTING ARTISTS WHO WOULD ENHANCE THE ELEGANT AND WARM AMBIENCE OF THE EVENING. OUR AIM WAS TO CREATE A SOPHISTICATED, UPSCALE EVENT THAT LEFT A LASTING IMPRESSION.
SERVICES
GUEST LIST CURATION
ARTIST BOOKING
EVENT PLANNING
VENUE SOURCING
THE LAUNCH PARTY COMBINED ELEGANCE WITH AN UPBEAT VIBE, INVITING TALENT SUCH AS ELLIS IYAYL, MELA CHILD, SOMO TAYO, AND HEADLINER FLOWEROVLOVE, WHO TRULY REFLECTED THE BRAND’S IDENTITY.
WE CAREFULLY CURATED A LIST OF EXCEPTIONAL ARTISTS TO PERFORM AT THE EVENT, ENSURING THEIR STYLES ALIGNED WITH THE DESIRED ATMOSPHERE. FLOWEROVLOVE, A RENOWNED SINGER AND ARTIST, HEADLINED THE EVENING WITH AN EXCEPTIONAL PERFORMANCE. IN ADDITION TO ARTIST BOOKING, WE DEDICATED THE SAME LEVEL OF ATTENTION TO THE GUEST LIST, COLLABORATING CLOSELY WITH THE CLIENT TO ENSURE EACH ATTENDEE COMPLEMENTED THE EVENT'S THEME AND RESONATED WITH PENHALIGON'S VISION.
THE EVENT ITSELF WAS A VISUAL FEAST, WITH WARM YELLOW LIGHTS CASTING A SOFT GLOW, ENHANCED BY THE WHISKEY NOTES OF THE ‘DANDY’ SCENT. THE STEADY BEAT OF MUSIC AND SOPHISTICATED ATTIRE OF THE GUESTS CREATED A MAGICAL AMBIENCE, TRULY ALIGNING WITH THE LAUNCH OF THE NEW FRAGRANCE. OVERALL, THE EVENT WAS MET WITH ENTHUSIASTIC REVIEWS, SUCCESSFULLY POSITIONING ‘THE DANDY’ AS A MUST-HAVE SCENT IN PENHALIGON'S PRESTIGIOUS RANGE.
