JAFFA CAKES
THE BRIEFFOREST COLARD WAS APPROACHED BY MG OMD AGENCY AND MCVITIE'S TO EXECUTE AN INFLUENCER CAMPAIGN PROMOTING JAFFA CAKES ON TIKTOK. THE OBJECTIVE WAS TO HIGHLIGHT THIS TIMELESS SNACK IN FRESH, ENGAGING, AND FUN WAYS, WHILE MAINTAINING BRAND RELEVANCE WITH BOTH YOUNG AND ESTABLISHED AUDIENCES. WE CHALLENGED TALENT TO CREATE CONTENT THAT WAS CREATIVE AND AUTHENTIC TO THEIR STYLE, WHILE HARNESSING THE VIRALITY OF THE CAKE VS. BISCUIT DEBATE.
SERVICES
TALENT SOURCING & NEGOTIATION
PAID SOCIAL
BRAND PARTNER MANAGEMENT
CONCEPT DEVELOPMENT
FOREST COLARD CAREFULLY SELECTED THREE POPULAR TIKTOK CREATORS WHOSE STYLES ALIGNED WITH THE FUN AND RELATABLE IMAGE OF JAFFA CAKES. THESE INFLUENCERS COLLECTIVELY REACHED AN AUDIENCE OF 7 MILLION. WE BRIEFED EACH TALENT TO CREATE CONTENT THAT WAS NOT ONLY CREATIVE BUT ALSO AUTHENTIC TO THEIR PERSONAL STYLE, ENSURING THAT THE CONTENT RESONATED WITH THEIR FOLLOWERS AND MAXIMISED ENGAGEMENT.
THE CAMPAIGN LEVERAGED THE POPULAR CAKE VS. BISCUIT DEBATE, A TOPIC THAT WAS HIGHLY ENGAGING FOR AUDIENCES. INFLUENCERS CASUALLY HIGHLIGHTED JAFFA CAKES' FLAVOUR NOTES AND INVITED THEIR FOLLOWERS TO PARTICIPATE IN THE DEBATE THROUGH COMMENTS, DRIVING FURTHER ENGAGEMENT. THIS STRATEGY RESULTED IN HIGH ENGAGEMENT AND SUCCESSFULLY PROMOTED JAFFA CAKES TO A BROAD AND DIVERSE AUDIENCE.
THE CAMPAIGN WAS A RESOUNDING SUCCESS, ACHIEVING SIGNIFICANT VISIBILITY AND ENGAGEMENT FOR JAFFA CAKES. THROUGH STRATEGIC PLANNING AND EXECUTION, FOREST COLARD HELPED MCVITIE'S AND MG OMD SHOWCASE THIS BELOVED SNACK IN A NEW LIGHT, CONNECTING WITH BOTH NEW AND EXISTING FANS IN A MEANINGFUL AND IMPACTFUL WAY.